5 Nov 2024 - Writing a Manifesto

You can only convey so much of your story in slides, a five-minute conversation, or when pitching to investors or users. But that's OK because it is all contextual. You need to maximize the moment and highlight the topics that your audience truly needs to know at the time.

However, others want to know more. They want to understand deeply the problem we're solving, why now, and how we plan to build technology and a company to get there.

The MarkedUp Manifesto is our view on the state of document review and our inspiration to change the world for architects, contractors, engineers, and owners. The entire AECO value chain has so much to gain from the ability to continuously check plans. Unfortunately, plan reviewers may have some new competition.

The MU Manifesto is written and have friends of MU and our internal team add comments. We will be posting it here soon enough.